Why Internet Article Marketing is a Lot Like Fishing?

Internet article marketing is growing by leaps and bounds. And, the other day when reviewing my article writing statistics, I realized how much Internet article marketing and fishing had in common.

Within Internet article marketing, there are numerous categories or topics. Depending upon your business focus, you can write articles on:

• Business General
• Business Sales
• Business Ethics
• Business Customer Service
• Business Strategic Planning
• Business Top 7 or Top 10 Tips
• Self Improvement General
• Self Improvement Attitudes
• Self Improvement Coaching
• Self Improvement Leadership
• Self Improvement Goal Setting
• Self Improvement Time Management
• Self Improvement Success

Now think of each of these categories as favorite fishing ponds with different types of fish. And your bait is your articles. You know that you have a bite when a fish strikes the bit or clicks through to your website.

As you submit articles, you will be further able to classify the type of hits or bites you are receiving. For example, I have discovered that any pond within Self Improvement usually gets more activity or there are a lot more fish viewing the bait, that being the article. Also within this category, there are a lot more hits on the bait or click throughs to my website. However, this does not mean they the fish or the readers are snagged or caught. You must still reel them in through your website or other marketing strategies such as auto responders.

In some of the other business categories, I may get a lot of views, but these fish communicate to other fish about this great bait in their pond. Through these communications or RSS feeds, my bait is now being view by other fish in ponds that I may not even be fishing.

Then in some of the business categories, I may get viewer views meaning again less fish, but these fish are more aggressive. I receive more hits, click throughs, on the bait.

For example in early September of 2007, I have submitted 21 articles that have generated 533 views with 32 click throughs. This is a hit rate of 1.5 for very 25.3 views or fish who swim by the bait.

However in one category, I have had only 8 interested fish, but one of those fish hit the bait and went to my website. This particular hit was just that because the fish did not take the entire bait at this time.

Finally, your test line between the bait and the boat is how you get them into your boat. For me that test line is my auto responder campaigns. Using the resource box, I construct different marketing campaigns using an auto responder.

A successful snag is when the bait it taken or the URL is clicked and then the fish or reader signs up for something free such as an email course to a free report. If the test line is the right weight, then I should be able to reel in that fish closer to the boat. My ultimate goal is I want the fish to jump into my boat and take the bait, hook line and sinker.

If you are using Internet article marketing as a strategy, consider this analogy to determine if you are:

• Fishing in the right pond
• Using the right bait
• Having the correct test line
• Utilizing the proper reeling skills
• Allowing the fish to jump into your boat

Who knows, maybe you will catch a lot more fish?

Would you like to increase your sales or get more fish? Then, you may find Simply Speaking, Increase Sales By a combination e book and e workbook that leverage marketing, selling & planning skills to increase sales of interest at http://www.processspecialist.com/sales-training-book.htm

Visit at http://www.processspecialist.com/seminarss.htm to register for FREE monthly teleconferences that address key productivity issues in your business and personal lives.

Please feel free to call me, Leanne Hoagland-Smith, The Chief People Officer and Business Coach for People and Organizations that are tired of not being where they want to be at 219.759.5601.

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